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Preparing for summer – surviving as a seasonal business

As the summer approaches, many seasonal businesses will be entering their busy period. During this time, they will be busy generating the profits that will hopefully last all year.


Whilst busy periods can inspire both excitement and dread for many business owners, ensuring that you are prepared can help you cope with the rush.


Stay organised


One of the best things you can do for your seasonal business is to stay organised. This can help streamline your business and ensure that nothing is getting in the way of your workflow.


Staying on top of your tools, equipment, and workspace can not only ensure that work can be carried out more efficiently but also help to avoid employees getting injured.


You should also ensure that your staff are organised. This should include ensuring that all employees are fully trained and understand their responsibilities within the company. When this is done correctly, it will allow you to delegate tasks that can free your time for more pressing matters.


It is also useful to consider the role an accountant could play in these early stages. They will be able to act as a right-hand man and advisor, whilst helping to take on the task of managing your business finances and compliance.


Prepare in advance


As part of staying organised, it is important to prepare in advance for your busy periods.


Leaving tasks to the last minute can jeopardise your business’s chance of success. Getting everything together with time to spare can ensure that you are ready to take on the rush.


Preparations should include:


·        Purchasing stock

·        Hiring seasonal staff

·        Repairing tools and equipment in advance

·        Refreshing anything that may be outdated

·        Preparing marketing campaigns to draw in customers

·        Updating your business plan

·        Hiring an accountant


By doing this, you can ensure that your business is prepared to maximise profits when the rush comes.


Managing cash flow


Engaging an accountant as you approach the busy season of your business is crucial.


Not only should you involve them in planning your cash flow at the outset, but it is equally as important to keep them alongside you throughout this period.


As profits begin to increase, it may be tempting to reinvest them immediately, however, strategic financial management is essential for seasonal businesses.


For instance, when purchasing supplies, you must plan carefully to accommodate future demand surges.

This involves considering delivery lead times and the upfront costs that could significantly impact your cash flow. 


An accountant will play a vital role in navigating these complexities.


They provide expert advice on your specific seasonal challenges and assist in adapting your business plan and strategy as necessary.


The role of an accountant


An accountant can be a tremendous asset to any seasonal business, offering expertise in several critical areas:


·        Financial forecasting and budgeting: Accountants help devise forecasts and budgets that reflect the seasonal nature of the business, enhancing overall financial stability.

·        Compliance: They ensure your business complies with all financial regulatory requirements, which helps prevent legal issues related to non-compliance.

·        Tax planning: Accountants advise on tax responsibility and potential incentives, including eligible deductions.

Considering these factors and seeking professional advice will lay a strong foundation for your seasonal business’s success.


If you would like further guidance on your seasonal business, get in touch today.

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